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Research papers

Targeting the outdoor audience using research to build a new outdoor medium

Adshel Superlite is a new medium from More O'Ferrall. It was launched as recently as 1987 in the UK and enjoyed immediate success. The medium is 1.8m x 1.2m back illuminated panels on bus shelters. There are now more than 19000 across the country -...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Francis D. Goodwin, John Clemens
June 15, 1990
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Citation

Goodwin and Clemens (1990a, June 15). Targeting the outdoor audience using research to build a new outdoor medium. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/targeting-the-outdoor-audience-using-research-to-build-a-new-outdoor-medium